Educate your Customers with Video & Prove Yourself
by seozone
Posted on 18-10-2022 11:05 PM
Customers don't want to have to call you, and they can't always answer your calls. Smartvideo has shown 42% improvement in call deflection.
Learn all about personalized video in this article and how you can use them to improve your marketing and sales campaigns. Personalized videos will add spark to your email campaigns and ensure that potential customers feel seen and valued. Read on to learn how to make personalized videos for email, read all about personalized video platforms and personalized email marketing, and look over personalized video examples. By the end of this article, you will know exactly what you need to do to get started with personalized video messaging.
Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. Don't believe the hype? here are some statistics to prove the point. According to syndacast , 74 percent of all internet traffic in 2017 will be video. Not only that, studies show that using the word "video" in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent.
Again, there are tons of technical tips you can implement to improve your site’s seo , but one of the best tips is to have high-quality content that educates and informs your viewer. And what’s the most educational, informational form of content? video! if you’ve already created your video, don’t keep it to yourself. Video is by nature super informative, but the boost in seo it provides could pay off big in the long run.
The Ultimate Guide to Video Marketing
Marketing campaigns are designed with the ultimate aim of generating new prospects for your business. Once you receive the name, email address, and contact information, the next step is to initiate the communication process. A personalized video should contain information and details that are relevant to your customer. For example, you can send out a personalized video to your customer that’s based on their product usage, you can send a personalized demo that’s based on your customer’s requirements, or you can also send a customized travel itinerary video according to your customer’s preferences. Options are endless.
The old model of video marketing does do what a lot of brands think they need – it just delivers video. But that thinking creates problems around strategy, promotion, measurement, and, fundamentally, the impact that piece of video will have on the audience (and ultimately, the brand). Following the new rules enables you to practice video marketing with a more holistic approach that is more likely to achieve your business and your audience’s goals.
Buy now attention- all video marketers and email marketers… personalize, notify and customize any video and get high user engagement, leads & sales with this ultimate video marketing technology a cloud based software requires no complicated installation, no hosting and no technical hassles.
Before you dive into the world of video marketing, it’s important that you start with a plan. I know, this section looks like the forced section of every guide-style article where you’re told that you need to create a plan before you continue. But honestly? that’s actually pretty good advice! the way i see it, any consistently effective marketing campaign is defined by consistent growth.
Why You Need to Focus on Video Marketing in 2019
Video is becoming more popular across all social media platforms, but we’re going to focus on facebook. Facebook ads are some company’s bread and butter. It’s easy to see why. Facebook collects a lot of data. That data is a great way to know about your existing (or potential) customers. Image source facebook itself has experimented with personalized video—end of the year montages and suggestions on memories. But we’re going to focus on video marketing that helps you convert.
A good video marketing strategy focuses on diversity. You should experiment with the types of videos you want to offer. It is always good to provide your audience with a variety of content to enjoy and engage with. A majority of brands find customer testimonials to be the most effective. They act as social proof and help you build trust and credibility.
By incorporating personalized videos on your product or landing page , you can increase your conversion rates. If your focus is inbound marketing , you can gather user data by gating your video to collect it. That way, you can personalize the videos for every following time the users visit your site. A marketing automation system can recognize returning customers by using their email address and website cookies.
2016 saw a surge in the popularity of video as a content marketing format. 2017 saw video rise to the top of your marketing tactic list. Video as a tactic was likely streamlined by your creative team as a one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it. 2018 transformed video from a singular marketing tactic to an entire business strategy.
The 12 Types of Marketing Videos
Different types of video content are going to serve different marketing purposes and there’s no shortage of content types out there. Let’s talk about a few of the most common types of videos used for marketing. 1. Product/service videos product or service videos explain and show what a product or service does as well as the tangible benefits. In 2006, blendtec became a youtube viewer favorite when they came out with their will it blend? series.
In 2019, marketers at all types of businesses, small or large, can make video work for their budget and goals. You can shoot a complete 4k video right from your smartphone. And even if you don’t know how to edit videos, there are user-friendly, professional-grade video editing software options for all levels of content creators. We created this 5-minute guide to help you get started with video marketing. This guide is filled with stats, examples, checklists, and more to enable you to start planning your own video strategy.
Personalized videos can be used in almost any way that insight-driven personalized marketing is used today. Google provides a comparison of rich media such as personalized video and standard media. While traditional media is still effective, rich media has engagement advantages as discussed above. Where you can use both types of media are very similar, but the creative used is very different. Traditional media is usually static, with images in. Jpg,. Png, or. Html format. While movement can be used in a. Gif file type, no personalization is possible. This type of creative can only track a single click-through link.
Between an all-time low barrier to entry and so many options for creatives and non-creatives alike, there’s no reason not to hop on the video marketing bandwagon. Given video’s inevitable domination of web traffic and the variety of platforms out there, those on the fence about video should pick a side sooner rather than later. What are some of your favorite brands killing it with video content marketing? which types of videos typically catch your attention in the social sphere? let us know in the comments below!.
How to Make a Video for Your Business
March 10, 2017 we live in a world in which the way we can go about marketing something has more possibilities than ever before. Although we once used to be limited to the likes of newspaper and magazine advertisements, the advancements in technology have created for virtually endless possibilities when it comes to marketing or promoting your business. Advertising through standard online ad programs and on social media has gotten quite a bit of popularity over the past few years, but one area of marketing that you might not be dabbling with quite yet is that of customized video advertisements.
The preference for video content is not just limited to streaming online movies and shows or watching youtube video clips, video is now extending into brands with studies showing that consumers (over 50%) are interested in video content from brands or businesses that they support ( hubspot, 2018 ). Facing the growing demand by users for more visual content, more brands are building video into their marketing strategy to build sales, brand awareness, trust, and a growing customer base. Platforms like instagram , youtube, and facebook are the most common.
Evo marketing video: archer & evolution beginnings $9. 99 $19. 99 description add your own selfie intro video to the beginning of your video for an additional +$9. 99! you can now upload your own personal introduction to your personalized travel videos. You can add a 15-30 second recording of yourself introducing your home-based travel business. We’ll even add background music! you will receive an email with instructions on how to tape….
Updated july 10, 2018 we recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good roi.
Need more ideas? Here's something to consider as well.